Information Education and
Communication (IEC)
IEC in terms of HIV/AIDS is to improve the awareness, knowledge, changing attitudes and behavior among the public. IEC activities are being done through consistent periodical mass media activity, outdoor and mid media programmes / campaigns to disseminate messages that would enable the control of the epidemic by reducing HIV new infections and also raise the awareness against stigma and discrimination.
The focus of the IEC activities in the UT culminates towards:
- Prevention and control
- Risk perception
- To increase utilization of services
- Reduction of stigma and Discrimination
Pondicherry AIDS Control Society is implementing all type of mass media, outdoor and mid media activities and conduct of events on the special occasions etc., as per NACO norms.
Strategic Communication plays a vital role in addressing the whole spectrum of the HIV programme from prevention, treatment to care and support. Building on the lessons learnt, IEC is integrated with all programme components with the objective of HIV prevention and increasing utilization of services communication in NACP.
To amplify the reach of mass media campaigns, innovative technologies were also utilized viz. dissemination of advertisements through cinema theatres and internet also.
Telecast of Spots on local cable TVs are categorized by networks as News channels and non-News channels and the rates have been fixed by the State IEC Division, Health Department, Puducherry. Accordingly, spots are telecasting during the occasions like World Blood Donor Day, International Youth Day, National Voluntary Blood Donation Day, National Youth Day and World AIDS Day.
Jingles are being broadcasted in 4 private FM Channels and AIR FM Radio in Puducherry and Karaikal regions and it is being properly used.
Advertisement on HIV & Voluntary Blood Donation awareness and Hon’ble Chief Minister message are released in leading Newspapers during the occasion of World Blood Donor Day, National Voluntary Blood Donation Day and World AIDS Day.
IEC ACHIEVEMENT 2020-21, 2021-22 and 2022-23
| Sl. No | Component | Achievement 2020-21 | Achievement 2021-22 | Achievement 2022-23 |
| 1 | Mass Media (TV & Radio) | 7200 spots & 1200 Jingles | 5400 Spots & 1600 Jingles | 7200 Spots & 2040 Jingles |
| 2 | News Paper | 2 times in 7 Leading Newspapers CM Message & Blood Donation message | 3 times in 9 Leading Newspapers CM Message & WBDD and IYD message | 3 times in 9 Leading Newspapers CM Message & WBDD and IYD message |
| 3 | Helpline 1097 | The data and voice infrastructure and technology has been designed using the ‘hub and spoke’ model, with Hyderabad acting as a hub. One Counselor is answering with local language to the questions of the general public in the hub centre at Hyderabad. | ||
| 4 | Social Media | Facebook, Twitter, and YouTube are being used to create awareness among the Public. | Facebook, Twitter, and YouTube are being used to create awareness among the Public. | Facebook, Twitter, and YouTube are being used to create awareness among the Public. |
| 5 | Printing of pamphlets and Posters | 14 types of Pamphlets & posters are available. | 15 types of Pamphlets & posters are available. | 24 types of Pamphlets & posters are available. |
| 6 | Permanent Hoarding | 32 Flex banners were Replaced on Existing Hoardings | 43 Flex banner were Replaced on Existing Hoardings | 48 Flex banner were Replaced on Existing Hoardings |
| 7 | Wall writing | Wall writing Done on 30 places of PHC and Government hospitals | Wall writing Done on 30 places of PHC and Government hospitals | Wall writing Done on 35 places of PHC and Government hospitals |
| 8 | Information Panels/Sunpack sheet | 1750 Information Panels/Sunpack sheet printed and displayed | – | 500 Sunpack sheet printed and displayed |
| 9 | Rental Hoarding | 3 rental hording used | – | 6 rental hording used |
| 10 | Street Play (Drama & Music programmes) | 50 Programmes conducted on rural & urban area of Puducherry and Karaikal region | 25 Programmes conducted on rural & urban area of Puducherry and Karaikal region | 50 Cultural Programmes conducted in rural & urban area of Puducherry and Karaikal region |
| 11 | Events/ Exhibition | 9 Events – WBDD, IYD, NVBD, WAD, NYD, IWD, campaign and 2 exhibition at Karaikal | 3 Events – WBDD, NVBD, WAD | 5 Events – WBDD, IYD, NVBD, WAD, NYD, 3 exhibition at Karaikal |
IEC Material Available
Pamphlets
Posters
